Pink Ribbon 2010
- Year
- 2010
- Client
- Kræftens Bekæmpelse (Danish Cancer Society)
- Medium
- Logo, wallpapers, campaign concept
The first Danish Pink Ribbon bow – and "1 out of 9" told as an image.
I had the honour of being the designer of the Danish Pink Ribbon logo and the campaign "Pink Ribbon 2010". As a designer, it was a pleasure to contribute three wallpapers/patterns and the first Danish Pink Ribbon bow.
In my work as a designer I am used to relating to variable products with many different types of surfaces, so designing for the Pink Ribbon campaign stays within my line of work. I hope that my designs on various Danish products can increase the impact of this year's campaign.
It has been my desire to get the message "1 out of 9" communicated as a visual message. Sometimes it is easier to understand statistics when they are transformed into images: 8 healthy sets of breasts and then 1 with a cancerous tumour, illustrated by the bow.
Breasts are called many different names, and I asked my 164 Facebook friends for help to come up with some of the many nicknames – this gave me some inspiration. In addition, I asked for a roundtable at a gentlemen's club. It paid off! Because who knows better than men what wonderful words exist for breasts?
The core of the aesthetic is my handwriting, my personal signature, and my devoted greetings to all those who look after and care for breasts. Here and there the text says "1 out of 9", because unfortunately all breasts are in the line-up – also the "titties", the "big melons", the "boobs", the "jugs" and the "hooters". The message is not meant to create fear, but we must all be aware so that tumours are discovered in time.
Personally, I was 1 out of the 9 who found a tumour, but fortunately I am a survivor and today I'm perfectly healthy.
I would like you to support the Cancer Society and the Pink Ribbon Campaign 2010, because it is designed to support invaluable research, information and efforts on breast cancer.
The Ribbon is registered as an NFT artwork and is free to use. You are welcome to donate to the fight against cancer – to support the breasts – if you use it. If you would like a PDF file sent, just ask.
Sincerely, Charlotte Skak